Hospitality Basics revisits the fundamental essentials of customer experience and emphasizes a back to basics approach to harness the power of our new business world. It seems that we have come 360 degrees around, values such as word of mouth and reputation that were held in high regard in the past are once again proving to be the fundamental pillars of doing business. As we bid farewell to the broadcast era and enter the conversation age it has never been more important to get the basics right. In our transparent and social world organizations are left with no choice but to integrate and embrace customer service, authenticity and trust into their culture. Hospitality basics aims to help readers discover ways to approach business leadership in the 21st century.
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